When I started being a clown in Germany most people did not have a computer yet and the internet was just a word. Times have changed and we all have changed the advertising but which ways were the better ones, the more effective ones? In todady’s time of the internet I made a test last year and repeated it this year with the same surprising results. In the good ole days I wrote letters to the cities in order to find out all addresses of child-care-centers in my county. Today you quickly find that online 1:0 for the internet In the good ole days I then mailed out letters to them or drove by and introduced myself. Today most of that work is done be e-mail and still a few letters. But is that the better way? And here is my test: I wrote 150 mails to kindergardens (pre-school) and did not get a single booking out of that. I wrote letters (and no e-mails) to 700 kindergardens. The project was 477 bucks just for the stamps and another estimated 100 for the flyers. The overall expenses were around 577 bucks and that gave me 12 bookings for 220 bucks each = 2.640 bucks Then I picked a nearby county which has 48 kindergardens. I drove to every single one of them, left a few flyers for the parents and one for the center itself – out of that I got an amazingly 19 shows for 220 bucks each = 4.180 bucks and all expenses I had was 50 bucks for the gas and as a sidekick I still made a few birthday-shows because of the flyers. When I did my shows I asked every kindergarden how they get the advertisements from clowns as well as other artists and every single one of them told me the same: 1. Nobody ever stops by and introduces himself. 2. A few letters or phone-calls we are getting. 3. Mostly they write e-mails, but we will never book someone just because of a mail. The old-fasioned letter as well as personally introducing yourself will get you much more bookings than the e-mail. The internet will help you – yes but the combination of the good ole days and today makes it a success. I find the internet quit unpersonal – I just love speaking with the people. Seeing you in real life can make the big difference. I make about 50% of my bookings through the internet – but just because at the same time I sit in front of my computer and don’t go out to meet people. When I still didn’t have a computer (my first one I bought in 1998) I didn’t have less shows and now I will also go back to the roots, enforcing my advertising of the good ole days (but I will not do the mistake and forget about the internet).